In today’s digital age, search engine optimisation (SEO) has become a crucial aspect of any successful online marketing strategy. Two of the most commonly used approaches to SEO are organic and paid search. Both have their own advantages and disadvantages, but which one is right for you? In this article, we’ll explore the differences between organic and paid search, and help you make an informed...
Pay-per-click (PPC) advertising is a powerful tool that businesses can use to reach their target audience and increase their online visibility. In this article, I’ll explore what PPC advertising is, how it works, and how you can use it to promote your business effectively. From setting up your first PPC campaign to optimising your ads for maximum ROI, this guide will provide you with...
The world of digital marketing is constantly evolving, with new trends and techniques emerging all the time. However, there are some core digital marketing skills that every marketer needs to know in order to be successful. In this article, I’ll explore the most common digital marketing skills and explain how to develop them. 1. Search Engine Optimization (SEO) Search Engine Optimization...