The South African property market in 2024 is shaped by a complex mix of economic factors, shifting buyer preferences, and emerging trends. Whether you’re a prospective homeowner or a seasoned investor, understanding the latest market dynamics is crucial to making informed decisions. In this article, I’ll explore the most important trends influencing property in South Africa, from...
In today’s digital era, establishing a robust online presence is critical for success in the real estate industry. As potential buyers increasingly rely on the internet to find their dream homes, having a well-optimised website is crucial. Among the arsenal of tools available to enhance your website’s performance, Google Search Console (GSC) stands out as an indispensable asset. This...
In the fast-paced world of real estate, where countless properties are bought and sold every day, it’s essential for agencies to stand out and attract potential clients. In this digital age, having a robust online presence is a game-changer, and one of the most valuable tools for achieving this is Google My Business (GMB). In this article, we will delve into why using Google My Business is...
With the rise of various social media platforms, it has become easier for real estate businesses to reach their target audience and promote their services. However, a common mistake that many real estate businesses make is posting the same content across all social media platforms. While it may seem like a convenient and time-efficient strategy, it is not an effective approach for social media...
In today’s highly competitive real estate environment, understanding your target audience is essential to succeed. Personas are a valuable tool that can help real estate businesses create a more accurate picture of their customers, their needs, behaviours and pain points. In this article, we will explore what personas are, why they are important for real estate businesses, and how to create...